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B&W Studio for Alzheimer’s Society

Dementia Action Week 2018

B&W Studio worked with Alzheimer’s Society on their 2018 campaign for Dementia Action Week, and as part of that Opal worked with them to create video content for the campaign. It was a lovely project consisting of 3 films about Pam, a woman living with dementia in Longridge a small town near Preston that is paving the way for the rest of the UK in the ways it is dementia friendly, making life much easier for dementia sufferers in the area.

 

The aim was to highlight Pam’s story and share some of the things people can easily do to make their town, business or even their own home, more dementia friendly. The videos were rolled out across social platforms, and on Google and Youtube ads over the week of the campaign.